Bada Bean Bada Boom
Creative Director
Bada Bean Bada Boom are nutritious bean snacks distributed across USA and Canada on retail and e-commerce. During 2022 I was tasked with updating the branding. I worked with the in-house creative team to develop the look and feel, aiming to make it a more identifiable, fun, and relatable brand.
bean characters
Packaging
I managed and monitored the packaging design, submission and proofing, working alongside the CEO, Marketing Director, Design Director, and Packaging Specialist
visual assets
I ensured the sales and marketing team had the visual support they needed, providing assets like decks, coupons, sell sheets, emails, print and digital ads, as well as social media content